Award-winning brands with Tacos & Tequila Fest and Tequila Fest! The festivals have brought back throwback hip-hop and rap to the stage with headliners like TI, Rick Ross, Lil Jon, 2 Chainz, and more. Attendees can expect amazing throwbacks, lucha libre wrestling with Lucha Xtreme, a Tequila Tastery, lots of food trucks, vendors, and more.
Ticket price: $75 GA / $150 VIP
Genre: Mainstream Hip Hop, R&B, Pop
$800k+
Gross Revenue
The May 20 Fresno event sold 7174 tickets + $43
per cap of F&B and $35k in sponsorships.
$35 – $50
F&B Spend
The Tacos and Tequila Fest Food and
Beverage spend is $35-$50 (per cap average).
8k – 12k
Target Capacity
Each Tacos and Tequila Fest has a target
capacity of 8,000-12,000 depending on the size of the market.
30 – 40 y.o.
Target Demographic
The target demographic for the Tacos and
Tequila Fest is mainstream female, 30-40 years old.